Privacy

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Smarter Sites Ltd, trading as So Shiny (company number 14570248) is the data controller. Contact: hello@soshiny.co.uk.

What we collect, and why

• When you order: your name, delivery address, email address and phone number, to deliver your order and email you about it. We keep order records for six years, as tax law requires.
• When you pay: Stripe takes your card details. We never see or store them.
• When you join the email list: your email address, to tell you about new designs. Unsubscribe from any email, and we stop.
• When you email us: whatever you send, to reply to you.

Who handles it for us

• Stripe (payments)
• Printful (printing and delivery: they receive your name, address, email and phone number)
• Resend (sending our emails)
• Cloudflare (hosting the site and its database)

Some of these companies process data outside the UK, under the safeguards UK law requires. We do not sell your information to anyone.

Cookies and tracking

We use no advertising or tracking cookies. Your basket is saved in your own browser. Stripe sets cookies on its payment page to prevent fraud.

Your rights

You can ask for a copy of your information, ask us to correct or delete it, or object to how we use it. Email hello@soshiny.co.uk. If you are unhappy with our answer you can complain to the Information Commissioner's Office at ico.org.uk.

Last updated 10 November 2026.